A lot of music producers these days are using "type beat" wording when releasing and promoting their instrumentals. But what forced them to do so? Does the "type beat" model help artists and what influence does it have on the music industry? We'll try and figure it out.
Let's start from the fact that a lot of people trying to improve their business, emulate others, and successful members of their community. It’s a common practice for any sphere, whether it’s in art or technology. Only when you have gained enough experience in a particular business, you can then try to blend in and improve the styles of your idols and bring something new to the original product, while creating your own, unique one. The same situation applies to music producers and the beats that they make. This practice has been carried out for many years now, before the era of internet producers and beat leasing became well known.
So what are "type beats"?
Well, generally they are instrumentals that have been composed using styles, instruments and tricks, that were already applied earlier by big name artists or music producers. It’s said that the "type beat" wording first appeared on a SoundClick beat selling platform, but YouTube became its popularizer. Since then producers have been uploading thousands of their beat visualizer videos on YouTube daily for promotional purposes. But how do they get noticed in this enormous crowd without funding huge budgets into advertising? One of the best ways they handle that, is by using a popular and most often searched name in a video title. Fortunately, this action is not illegal or prohibited yet, but it can be wrong in a legal sense because producers are using well known and copyrighted names to draw attention to their own product. Due to this successful tactic, producers all over the world came to the conclusion that making "type beats” has a big positive effect on sales, promotion and their overall status. That’s why we're observing this wide spread phenomenon.
Nowadays beat selling websites and video hosters contain myriads of different beats. So how do songwriters not get lost in all this diversity? That's where the words "type beats" comes into play. Back then you had to spend enormous amount of time searching for a suitable instrumental, but now you can just find your future hit just in a few clicks. And if an artist came to a conclusion that he sounds better on a particular style of a beat with a particular mood and tempo and he’s online searching for it, then it is best for a producer to provide him with that type of beat. Moreover, it's not a secret that some of the top-rated rap artists today are seen using this so-called "type beats" on their tracks and mixtapes. Amongst those artists are rappers like Desiigner, ASAP Rocky, Big Sean, Lil Yatchy, and more.
"Type beats" also brings a lot of benefits for beat makers. At this time trends are changing with breakneck speeds and the market is always asking for something fresh. For example, today Migos are relevant. Their tracks are leading the charts and selling very well. So why would producers make a few beats in a similar style? Most likely those beats will be popular and bring a quick profit to it's authors due to the fact that many rappers are willing to follow their style, which is not so surprising.
There are also beat makers who are accustomed to old ways of doing business. They tend to blame the new generation of internet producers as unoriginal, copying each other and spoiling the music industry this way. “They’re all using the same VST instruments and sample packs" they say, but wait a minute... Back in the days musicians were massively using Juno's or Roland 808's and this was never a problem. Every producer has a different approach of using different ways of composing to realize their creative ideas. Musicians have always been inspired by the creations of their colleagues, so there’s nothing wrong with the words “type beat.” Yes, their beats may sound similar from time to time, but if a particular type of sound is what the industry needs now, then why not tune to it?
Maybe the case is that some producers treat this new model of running business as a threat to themselves and their music in general. To be honest, the industry just can't stand the fact that young producers are now building their names and are making money by themselves without the participation of major labels or managers. But who cares, if now you can earn a good amounts of money selling beat leases instantly instead of waiting forever for record deals and A&R's to response.
Everybody needs to understand the fact that majority of beat makers have their artists in mind to produce new beats to, and if they don’t have something new, or a different sound that their artist can tune to, then they’ll probably use an existing and popular sound as an etalon. This type of approach can really bring amazing results.
The emergence of the words "type beats" undoubtedly has become something fresh to the industry. It's a great solution for artists and a good business model for producers, otherwise it wouldn’t be so widespread. It is impossible to deny the fact that the words "type beats" is rather beneficial for both parties. Producers have increased their revenues and artists have made enormous hit singles. With this ever growing industry, it is not excluded that the situation will soon begin to evolve. But if so, which way? … Only time will tell.
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